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Podcasting from Scratch: Definition of Podcast and More

Author :- TickleLife Editorial Team April 11, 2022, 1:55 p.m.
Podcasting from Scratch: Definition of Podcast and More

Definition of Podcast

From The Jordan Harbinger Show to Femtech Focus, there are a variety of podcasts worth listening to, and undoubtedly, we are in the middle of a podcast revolution. 

But why is podcasting successful over other media? 

Well, podcasting opens up many opportunities to showcase their industry knowledge. Here, experts like you can gain an audience, build connections, and establish your brand value. 

Yes, most of you might have a peripheral idea of what’s a podcast. But, before we delve into the details, let’s look at the definition of a podcast.

The term 'podcast' was coined by Ben Hammersly in an article published in The Guardian. A podcast is similar to Talk Radio, where listeners can subscribe, download, and listen to the show based on their convenience. 

In a podcast, there will be audio episodes, focusing on a theme or topic. And you can access them using the Internet from different podcast streaming platforms. Another way to listen to or find podcasts is through the RSS feed (Rich Site Summary or Really Simple Syndication). 

For instance, Mindful Sexed: Back to Basics is a podcast series that delves into the basics of sexual well-being. All the episodes of this series focus on conveying knowledge in an infotainment manner. You can listen to this podcast via streaming platforms like Spotify, iTunes, Google Podcast, etc. You can also tune into this podcast directly from Tickle.Life, which is the platform hosting this podcast.

Nowadays, listening to a podcast and even creating one is convenient. If you plan to become a podcaster, you can do so by relying on one of the best podcast hosting platforms. 

Well, you can also try out hosting a podcast for free using a free trial or depending upon podcast hosting service providers like Tickle.Life, Anchor, etc.,

Thus, the definition of a podcast shows its simplicity and convenience. As a creator, podcasting opens up numerous opportunities for you, and as a sexual well-being expert, this is the right time for you to start your journey as a podcaster.

Why Create a Podcast? 

Hosting podcast for free with tickle.life
Each person would have different reasons to start their podcasts. Yes, it is subjective. But, even then, there are some common grounds that you can consider.
  • Building an Audience

'It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.'

- Warren Buffet 

Indeed, it takes us time to create a reputation, especially on the Internet. Therefore, you have to do your best to achieve it.

Personal branding is crucial in this digital era as it enhances your opportunities to leverage your growth. It is a way of showing your commitment, showcasing your skills, and building your trust, reputation, and connection. Thus, you can use your podcast to conduct paid collaborations and promotions for other brands. 

With the pandemic and the development of the digital space, there has been an increase in podcast listeners. And by taking up the possibilities offered by social media, you can build an audience with ease. 

Besides, some of the best podcast hosting platforms like Tickle.Life and others offer the creators promotions via their social media platforms, which would assist in reaching a wider audience.

  • Monetization Benefits

As a podcaster hosting on one of the best podcast hosting platforms, you can become a thought leader by furnishing engaging content. Here, you can enhance the monetization opportunities that would come your way as a podcaster.

When you have just kickstarted your journey as a podcaster, it will be best to consider affiliate marketing as an option. Here, you can receive commissions for each sale, and it won’t be a hassle to find these programs via Google search. When you do so, after covering your hosting and post-production costs, you could be in a position to generate only passive income.

As you grow further, you can consider selling your air time to generate higher revenue.

  • Easier to Repurpose Content

You can bring back life to your already published content. Wondering how? 

This is when you have to depend upon the power of repurposing. If you have a blog post published months ago, you can turn it into a podcast. Here, you can do it yourself or seek assistance from a voice-over artist. 

Whereas on the other hand, if you have a podcast, you can transcribe the content. Here, you can use efficient tools like Otter.ai to convert your podcasts into transcripts. This is yet another way to repurpose your content to boost your SEO, enhance visibility, and reach out to more audiences. 

Other ways include:

  1. Adding a video element to your podcast, 
  2. Converting your podcast into audiograms to share as highlights on social media, 
  3. Creating infographics as teasers or announcements.
  • Form Meaningful Connections

With podcasting, you can build meaningful connections that can open up a virtual door to engaging with different people from the Femtech industry. Besides, many people are unaware of the marketing possibilities you can acquire with podcasting. 

By bringing in impressive guests and creating quality content, podcasting can be your way to form lifelong connections. You can build up your authority and develop your company’s brand into a household name. 

With meaningful connections, you can have high-value guests on your show who would assist you grow as a podcaster.

  • Start-up Cost is Low

As you start to explore more on how to create a podcast, you don’t require to invest a lot in specialized equipment. 

Trust us! 

You can launch a decent podcast with a budget of less than $200 if you have a computer. You would require a microphone, which you can get for as low as $30, and a headphone, which you can purchase for approximately $25 online. You would need recording and editing software. You can download and use these tools for free nowadays. 

Other than these, you have to find a podcast hosting platform. 

Here, you can opt for paid or free tools and user-friendly platforms like Tickle.Life that can make your life easy.

As you move ahead in your journey as a podcaster, you can purchase high-end equipment and tools by saving up from the profit you generate by hosting a podcast.

What is Podcast Hosting? 

Hosting podcast with a free hosting platform
Similar to hosting a website, you need a podcast hosting platform to act as a server for storing your data. 

Unlike website hosting, the best podcast hosting platforms offer tools to grow as a podcaster. Here, these platforms use RSS feed, and you can use them to upload your content to other streaming platforms. Besides the RSS feed, you can embed your podcast on your website if you have one.

However, several best podcast hosting platforms restrict hosting sexually explicit content. Therefore, it is best to rely upon companies that offer premium-quality support and service, understanding the nuances of the Femtech industry. It is when you can depend upon the hosting services facilitated by Tickle.Life, an integral part of the Femtech industry.

What is Streaming? 

Streaming media is a way for people, you and I, can watch or listen to multimedia from the Internet. You can even download the media from a host server and listen/watch them easily. 

You can also stream your podcasts via the same streaming process and increase your audience. With streaming, your podcast can acquire a multi-channel presence.

For that purpose, you need to create your podcast first and publish it on one of the best podcast hosting platforms. Here are some of the best streaming platforms for you to consider:

  • UStudio

With UStudio, you can create live podcasts to communicate with your remote employees. Here, your audience can listen from anywhere, benefiting from the real-time transmission.

  • Mixlr- Broadcast Live Audio

With this streaming platform, people can listen to podcasts from anywhere without worrying about the bandwidth and computing power. It works well on all mobile devices with a browser.

  • Repurpose

Using this tool, you can take your podcast to a wide audience. Here, you can use the perks of automation to convert your podcasts to blog posts, tweets, Facebook, or YouTube videos.

  • Stitcher

This platform is highly beneficial, especially when you want to increase your listeners outside your country.

  • Spotify

By having good sound quality and by fulfilling certain requirements, Spotify can be one of the best podcast streaming platforms for you. It is because numerous people are using the paid and free versions of Spotify to tune to music and podcasts.

How are Podcast Hosting and Streaming Different? 

Here, you can look into the differences between podcast hosting and streaming as these two terms confuse many users as they start.

  • Podcast Hosting:
  1. Offers the required infrastructure suitable for hosting and distributing podcasts
  2. Creates an RSS feed for you to submit your podcasts to different streaming platforms to enhance discoverability and listeners.
  3. Helps you embed your podcasts on your website.
  4. Furnishes in-depth analytics for you to acquire a better understanding of your performance.
  • Podcast Streaming:
  1. Initially, you have to submit your RSS feed to the leading podcast distributors like Apple Podcasts, Google Podcasts, Spotify, etc.,
  2. Some platforms act as hosts and directories like YouTube and SoundCloud.
  3. Here, you can’t get any analytics as it is more like a music player.

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