How to Create Your Podcast: A Beginner’s Guide to Sexual Wellness Professionals

Author :- TickleLife Editorial Team April 17, 2023, 10:31 a.m.

Did you know that there are currently over 30 million podcast episodes and 850,000 active podcasts on the different best podcast hosting sites in the world?

Yes, it is true.

But, if you have the motivation and aspiration to create your podcast, don’t hesitate, as it is never too late.

Podcasts can be a great way to reach your audience and build strong relationships (if you are new to podcasting, here is something for you).

Although you might find it complicated to understand how to create a podcast, remember with practice and patience, you can also be the creator of one of the best sex podcasts.

Here, we will walk you through some essentials you have to work on while creating a podcast and hosting a podcast for free or for payment.

Things to Do Before Hosting a Podcast on the Best Podcast Hosting Service

As you ask yourself how to create a podcast and search for a free podcast hosting site, here are a few pointers to help you.

Select a podcast topic for your best sex podcast you would like to work on, and ensure that you do proper research before taking up any topic.
Pick a podcast name that reflects your podcast’s central theme in a single word. You might have to spend some time identifying a name as it has to resonate with your audience too. If you are a brand, you can name your podcast accordingly. While naming your podcast, you have to check if there are any other podcasts with a similar name on the free podcast hosting site to avoid confusion.
Similar to your podcast's name, you need to have a compelling podcast description. Here, you will have the freedom to play around with keywords to reach out to your target audience. Based on the best podcast hosting service you have selected, you might even get a free SEO tool with it. Although you have the search engine in your mind, do ensure that your content can strike a chord with your audience. And don’t hesitate to bring your style and a touch of personalization.
Before you start, have clarity on how you will format your podcast. Would you like to have interviews on your best sex podcast? Well, it is a great idea to build connections and widen your expertise. Besides that, decide the duration of each episode and how often you would like to publish content(don’t forget to be consistent).
Work on the artwork you would need for your podcast. It will play a crucial role in creating your brand identity. You can find out about the dimensions and formats from the best podcast hosting service you have selected. By the way, you can find stock images from platforms like Freepik, Unsplash, and Pexels, and you can edit them with ease using tools like Canva.
Having the right equipment to create your podcast is a must. While starting, you don’t need to have an entire broadcasting studio setup. You can invest around $200 to get yourself the must-haves. You can use Digital Audio Workstations (DAW) like Garageband or Audacity for recording audio. If you have guests, you can rely upon platforms like Zoom, Riverside FM, and Zencastr. With these software kits, you can edit your podcasts and cut out unnecessary fillers.
You have to find out the best podcast hosting site and streaming platforms for your podcast. Nowadays, hosting a podcast for free is also a viable option. You can find more information on podcast hosting here.
Once you have created your podcast and dropped it online on one of the best podcast hosting sites, or before getting it live, you have to market your podcast. From word-of-mouth marketing to using social media channels to your email lists, there are different ways by which you can do it. Coming to social media marketing, you can benefit from tools like wavve.com or repurpose.io to create sharable snippets of your content. You can also consult digital marketing experts like Digital Spotlight to increase your podcast's visibility through ads.

Since you have a picture of how to create your podcast, let's dive into the specifics. From planning to content marketing, we have got your back.

So, let's skip right into the details.

Planning

Have you decided to create your podcast?

If so, now is the time for you to delve into the what and why of your whole idea.

Yes, it’s time to have a solid plan to create your best sex podcast.

When you plan, you have to know where you are heading, as it helps in the long run. Many podcasters launch their podcasts on the best podcast hosting sites by paying a fee with no clarity on their niche, style, and audience.

Although trial and error or experimenting and finding your way out are strategies you can adopt, it is always recommended to tackle the what and why before moving ahead.

Here, you can ask yourself questions like:

What will be the topic and name of your podcast?
What is the theme and reason behind starting your podcast?
What is your niche?
What will be your podcast’s structure?
What will be the duration of your episodes?

Besides, you have to look into other aspects while planning your podcast and having it on a paid or free podcast hosting site. They include the value your content will add to your audience and how you will be setting up your podcast hosting system without making a hole in your pocket.

Now, let’s explore different things you have to consider while planning your podcast episodes before hosting a podcast for free or paid.

Audiences love to predict, and they need to know how long your episodes are beforehand. If you plan to have a podcast with beneficial tips and tricks, its ideal length will be below 15 minutes. If your podcast has quality content and focused conversations with co-hosts, you can have your episodes up to 40 minutes. It is best to go beyond 40 minutes if you have a passionate audience.
You need to have a theme that drives your episodes and their structures. It has to be more than a topic idea or a generic subject. Here, you can focus on sexual pleasure, sexual health, sexual justice, and sexual well-being. Related to sexual health, you can look into fertility management, sexual violence prevention, or sexual function for your best sex podcast.
While creating your podcast's structure, focus on a three-act strategy, which will help narrate your stories better. The first act can be up to seven minutes, where you introduce the central theme and set the background. The second act can last up to fourteen minutes, and here, you have to deal with the problems. The final act, which can be for up to seven minutes, can be the finale where you provide resolution. Similarly, ensure that you plan the pacing before moving ahead with the recording.
Set up a great start with the perfect musical intro, and it is best to create a formula for all your episodes. Ensure that you have an introduction, commercials, questions, references, ending, etc.,

Formatting Your Show

Formatting your podcast before creating your podcast

By having the correct format, you can organize and structure your podcast efficiently. It can make your content consistent and accessible to your audience and won’t stay as messy or disjointed.

While formatting your podcast, ensure that you are not mixing up too many structures, as it can affect your purpose and end goal.

Now, let’s look at some of the popular podcast episode formats that you can try out while working on how to create a podcast.

Solo Episodes: It is best suited for podcasts focusing on entertainment, storytelling, business, and news where you can bring a strong connection with your listeners. However, here, your listeners would acquire only a single perspective.
One-on-One Interviews: This is a format that is suitable to gain more exposure and meet new people. But, the responses from your interviewee can be unpredictable, and there are chances of running into technical concerns. One-On-One interviews work best for businesses, specialized podcasts, news, and the entertainment sector.
Panel Interviews: These work best for businesses, entertainment, news, and specialized podcasts as it adds more perspective and exposure. But, it can be challenging to moderate them.
Co-host Conversational: This is best for entertainment, comedy-related, or lifestyle podcasts, and they are fun to create. Here, the podcaster has complete control over the content as well.
Non-Fictional Storytelling: It is an engaging and popular form for formatting podcasts, and it is suitable for storytelling, true crime, news, entertainment content, etc.,
Fictional Storytelling: It is similar to non-fictional podcasts in its format and style.
Repurposed Podcasts: You can repurpose content from your blog or YouTube channel for your podcast. However, it might not have excellent sound quality. It is a format suitable for business, lifestyle, entertainment, or comedy podcasts.
Hybrid: Hybrid podcasts can be pretty engaging and rich in content. They are suitable for different niches, ranging from business to lifestyle. However, creating these podcasts can be time-consuming and even expensive.

Scripting

When browsing through the internet to find out how to create a podcast, you can identify the role played by scripts.

Scripting is the best way to let creativity flourish and reduce excessive ramblings in your podcasts. Before writing a script, you have to create a basic episode structure.

Let’s examine the key elements to include whiles scripting:

Introduction: Here, you have to provide your episode’s overview to grab your audience's attention. By the way, you need to have a music introduction in the beginning.
Sponsored Message: As your podcast grows, you may have advertisements/ sponsorships. Hence, you would have to deliver a message reflecting your sponsor’s brand. While doing so, ensure that you sound natural.
Segue: Segues are phrases, music jingles, or sound effects that can help with your podcast’s flow. It is one of the best ways to move from one topic to another.
Summary or Conclusion: As you end an episode, try to include a summary where you can have a recap. Here, it is also the best place to add the episode’s key takeaways.

This is a rough idea of how to structure your podcast script. You can let your creative juices flow and craft them the way that best work for your podcast. Hence, even before hosting a podcast for free or recording one, ensure that you have your scripts right.

Besides, based on the format of your show, you can have it fully scripted or even partially scripted.

Recording and Editing

Great! It’s time to record your first episode.

But, before you get things rolling, you need to have the best tools to assist you through the process.

While starting, you can opt for free tools and even work your way around with the devices you have already. As you have finished scripting and done your rehearsals, it’s time to take a deep breath and start recording. By the way, ensure that you have a decent microphone that can capture your voice properly.

Here are a few tools that you can try out while creating your podcast:

Audacity: It is a free podcast software suitable for beginners. And it is an open-source digital audio workstation that can answer your questions related to how to create a podcast. Although it has a paid premium, you can kickstart your journey with Audacity’s free version. Using this tool, you can record and edit your podcast episodes on Windows, Linux, or Mac. Besides, it has integrated highly beneficial tools like Silence Finder, Truncate Silence, Sync-Lock, and saveable EQ as well.
Auphonic: It is a budget-friendly AI suitable for post-production works. You can use this tool to clean up your audio by reducing hums and noise. Besides, it helps translate your audio to 80 languages and level up your audio quality by automatically balancing the levels between speakers, speech, and music. However, this tool doesn’t allow you to record your podcast.
Alitu: If you wish to edit your podcast in the simplest way possible, Alitu can be an excellent option. Here, you can use it for leveling, noise reduction, conversions, trimming recordings, adding music, etc. Besides, you can use it for drag and drop episode building. You can also find free music for your best sex podcast.
Adobe Audition: It is a professional podcast software where you can use advanced features to edit your podcast. You can reduce background noise, enable custom recording templates, multitrack recording, etc. With this tool, you can get royalty-free music for your podcast too.

Creating a Marketing Strategy for Your Podcast

Once you have decided on one of the best podcast hosting platforms, it is time to reach out to your audience.

Before you launch your podcast, you have to finalize the social media platforms, where you have to market your podcast.

If you may ask us which is the best option, the simple answer is to rely upon the ones where your audiences hang out the most. It will depend on the age, geographic location, and the type of audience your content caters to.

For instance, if your best sex podcast is for entrepreneurs or leaders in the sextech industry, LinkedIn is the best place to market your podcast.

If you don’t know where your audiences hang out, you can explore the same by watching your competitors and their marketing tactics. It will offer you the inspiration you require.

While looking into your marketing channels, here are a few things to consider as you host a podcast for free.

Utilize the power of hashtags while promoting your podcast on social media, especially on Twitter, LinkedIn, or Instagram. By using the right hashtags, you can reach your target audience easily. However, there is a catch, especially when it comes to sexual content. Here, you would have to keep a keen eye on hashtags to avoid complications.
Visuals and images have higher engagement rates on different social media platforms. Therefore, you can pull out snippets from your episodes and create short videos, which you can then share on your social media. Here, don’t forget to add something that will strike your audience's curiosity. Perhaps, you can try bringing in a quote from the podcast. Try to make your content evergreen.
Since each social media platform is unique, you have to strategize according to the platform selected. For instance, short video content, which you can upload as reels, would perform well on Instagram. You can try out images with quotes on Twitter. Besides, Twitter has excellent sound cloud audio, helping people play their audio from the Twitter stream. By the way, don’t forget to use the pin feature available on Twitter and Facebook.
Collaborating with other creators and engaging in the mutual promotion of content are ways to promote your content on social media. You can also get in touch with influencers, bloggers, and YouTubers too to spread the word on your podcast.
Paid advertisement is another option to reach out to your audience. Google, Facebook, LinkedIn, Twitter, and Instagram ads can widen your reach and enhance your listeners. If you wish to find a cost-effective paid advertising channel, you can try out PPC ads. Here, you have to pay for clicks, impressions, or conversions. By the way, it is best to set aside a budget for advertising before starting.

Therefore, develop your unique marketing strategy and campaign plans beforehand. It is an essential part of how to create a podcast. It will help you in your journey toward creating the best sex podcast.

Launching Your Podcast

Based on how strong your presence is on social platforms, you can launch your podcast on one of the best podcast hosting platforms like Tickle.Life. As part of that, you can do a couple of social media posts or even throw a full-on launch party.

Once you have uploaded your content to the best podcast hosting service, you can send email newsletters to create the buzz.

By the way, don’t forget to review the distribution tab in your hosting platform after hitting the publish button. It will provide clarity on which all streaming platform your content is going live on.

Yes, it can seem to be a lot.

But, since you have reached here, remember with patience, planning, proper production, marketing, and smart work, you can grow your podcast. Besides, don’t forget to analyze your numbers from time to time. This will give clarity to your performance and help you strategize accordingly.

Images from Unsplash